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Home PageTalmud and Rabbinic Literature Prakmatia - The Marketing System in the Jewish Community in Palestine during the Mishna and Talmud Era
From Category - Talmud and Rabbinic Literature
Prakmatia - The Marketing System in the Jewish Community in Palestine during the Mishna and Talmud Era
By Joseph Menirav
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Description
This book is based on the findings of a study on the existence of marketing activities and initiatives in Jewish society in Palestine during the Mishna and Talmud era. It includes a number of subjects relating to economic and marketing activities, such as marketing channels, pricing and price regulation, the commercial credit system, advertising and sales promotion. The final chapter describes the social status and image of the various marketers, and the sages` attitude towards them. All of the descriptions present the realities of life in Palestine against the backdrop of similar types of activity throughout the Roman Empire.

Title Details
Danacode: 110-20138
ISBN: 978-965-226-333-9
Categories: Talmud and Rabbinic Literature Economics Hebrew eBooks
Published: June 2009
Edition: First
Language: Hebrew
Hardcover
17X25 cm
710 gr
318 pages

In Stock
Price: $45.00 Internet Price: $38.00

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Attached Files
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Review-World Union of Jewish Studis` vol.44
Review-Zion-vol-LXXVII-2-2012
Introduction
Hebrew contents

     
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